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Effective advertisement copy is: • Clear and succinct • Aligned with client intent • Focused on advantages and worth • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Excellent ad copy can enhance your Quality Rating, a metric used by Google to evaluate how handy and appropriate your advertisements are. Continuous optimisation consists of: • Changing bids • Checking new ad variations • Removing low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining budget plan allowance • Improving Quality Rating • Keeping account structure These changes make your campaigns more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions produced • Cost per conversion • Keyword performance • Ad performance • Audience insights • Budget plan trends • Recommendations for improvement Clear reporting allows you to understand how your investment is carrying out and makes sure that your marketing decisions are backed by real data.