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Efficient ad copy is: • Clear and concise • Aligned with customer intent • Focused on advantages and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Good advertisement copy can improve your Quality Score, a metric utilized by Google to assess how helpful and relevant your ads are. Ongoing optimisation includes: • Changing bids • Testing brand-new ad variations • Removing low performing keywords • Including new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Evaluating budget allowance • Improving Quality Score • Preserving account structure These adjustments make your campaigns more efficient over time. Reports might include: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget plan trends • Recommendations for enhancement Clear reporting permits you to comprehend how your financial investment is performing and ensures that your marketing choices are backed by genuine information.