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Reliable advertisement copy is: • Clear and succinct • Aligned with client intent • Focused on advantages and worth • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Excellent ad copy can improve your Quality Rating, a metric used by Google to evaluate how handy and relevant your advertisements are. Continuous optimisation consists of: • Changing bids • Checking new advertisement variations • Getting rid of low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Examining budget allowance • Improving Quality Rating • Preserving account structure These adjustments make your campaigns more effective over time. Reports might consist of: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget plan trends • Suggestions for improvement Clear reporting enables you to comprehend how your financial investment is performing and guarantees that your marketing choices are backed by genuine information.